memory

• What is the first store in the multi-store model of memory?


  Sensory store
• What happens to unattended information in the sensory store?

  It decays rapidly
• What is the limited capacity of short term memory?


  7 +/- 2
• How long does information last in short term memory without rehearsal?

  30 seconds
• What is required for information to move from short term memory to long term memory?

  Rehearsal (repeating)
• What can cause retrieval failure in long term memory?


  Not recalling information regularly
• What is a limitation of the multi-store model of memory?


  It over-explains the value of rehearsal
• What does the model fail to account for regarding long term memory?

  It suggests only one store exists
• Who was the subject of the study by Wilson et al. (2008)?

  Clive Wearing
• What was the aim of the Clive Wearing study?

  To report on Clive's amnesia effects
• What research method was used in the Clive Wearing study?

  Longitudinal case study
• What type of tests were conducted on Clive Wearing?

  Neurological tests
• What is the theory of reconstructive memory?


  Memory is influenced by prior experiences
• What are schemas in the context of memory?

  Mental constructs of information
• How do expectations influence memory recall?

  They help fill in gaps in recall
• What are leading questions?

  Questions that suggest a particular answer
• What is confabulation in memory?

  Making up details to fill gaps
• What is a limitation of reconstructive memory?

  Memory may be inaccurate
• What was the aim of Braun et al. (2003) study?

  To investigate adverts and memory
• What was the sample size in Braun et al. (2003) study?

  137 participants
• What is the hippocampus's role in memory?


  Important for encoding long-term memories
• What does the cerebellum help with?


  Learning motor skills and conditioning
• What is amnesia?


  Inability to learn or recall information
• What are some applications of memory research in advertising?


  Using repetition and avoiding overload
• What is a limitation of the study on Clive Wearing?


  It was unethical and caused distress
• What can brain damage result in regarding memory?

  Both anterograde and retrograde amnesia
• What is the importance of avoiding overload in memory processing?


  Fewer items are easier to process
• What is the role of neuropsychology in measuring memory?

  It helps identify brain patterns related to memory
• What is the significance of the findings from the Clive Wearing study?

  It highlights the effects of brain damage on memory
• How does the multi-store model of memory explain the process of memory?

  Through encoding, storage, and retrieval
• What did the two judges show in Experiment 1?

  High level of inter-rater reliability
• What percentage of participants mentioned memories of Disney World after seeing the advert?

  65 percent
• What percentage of participants imagined the experience after seeing the Disney advert?

  74 percent
• What did participants who had not visited Disney World say after seeing the advert?

  They could imagine the experience
• What was the evidence for imagination inflation in the study?


  90 percent in Disney vs. 47 percent in control
• What was more common in those who saw the Disney advert?

  Imagination inflation
• What was significantly higher in the Disney condition compared to the control condition?

  Positive thoughts and advert elements
• What was the outcome regarding demand characteristics in the study?

  No evidence for demand characteristics
• How did the two autobiographical adverts compare to the informational advert in Experiment 2?

  More involving for participants
• What was the confidence increase for participants in the Bugs Bunny condition?

  78 percent