Thematic Analysis

• Mostly used for unstructured interviews
• Thematic Analysis

  • Mostly used for unstructured interviews which are then transcribed to produce detailed qualitative data
  • Researchers look through transcribed data and identify recurring themes
  • These themes become identified and labelled
• Often used in new areas of research where researcher is not sure what they will find; non-directional hypothesis
• Themes form the basis for further research
• Weakness = subjective; open to the interpretation of the researcher; harder to analyse & replicate data