Comms (Topic 2)

• Communication is a process to convey our message to others.
• A message that produces a response is called as communication.
• Communication is derived from the English translation of the Latin word 'communicare' which means to make common or create equality.
• Communication is fundamental to the social process.
• Communication can be defined as social interaction through messages.
• Dissemination of information, ideas, attitudes or emotions of a person or group to another, usually through certain symbols, is a part of communication.
• Communication is an interaction process that displays the message (content meaning) and the meaning of communication (meaning relationship).
• Communication involves the delivery & distribution of information and sharing of meaning & understanding.
• Communication can lead to behavioural change.
• Science communication is to communicate and to acquaint the common masses with scientific knowledge aiming to inculcate scientific temper among the common level.
• Science communication (SciCom) is defined as the use of appropriate skills, media, activities, and dialogue to produce one or more of the following personal responses to science: Awareness, Enjoyment, Interest, Opinion-forming, and Understanding.
• Use of various medium of communication and medias are aiming to disseminate messages or information from communication scientist to non-scientists.
• Communication is an individual and social process of thinking and acting which uses a scientific method, which may include questioning, observing, physical movement, hypothesizing, analyzing, and interacting.
• Communication is an attitude which involves the application of knowledge and logic.
• Discussion, argument and analysis are vital parts of science of communicating.
• Elements of fairness, equality and democracy are built into communication.
• The functions of communication include Information Agent, Persuasion, Social networking, Agenda Setting, Change Agent, Observation, Entertainment, Education, and Culture Transmitter.