To ensure the viability and competitiveness of tourism destinations and enterprises, so that they can continue to prosper and deliver benefits in the long term
Local Prosperity
To maximize the contribution of tourism to the prosperity of the host destination, including the proportion of visitor spending that is retained locally
Employment Quality
To strengthen the number of quality of local jobs created and supported by tourism, including the level of pay, conditions of service and availability to all without discrimination
Social Equity
To seek a widespread distribution of economic and social benefits from tourism throughout the recipient community, including improving opportunities, income and services available to the poor
VisitorFulfillment
To provide a safe, satisfying and fulfilling experience for visitors, available to all without discrimination
Local Control
To engage and empower local communities in planning and decision making about the management and future development of tourism in their area, in consultation with other stakeholders
Community Wellbeing
To maintain and strengthen the quality of life in local communities, including social structures and access to resources, amenities, and life support systems, avoiding any form of social degradation or exploitation
Cultural Richness
To respect and enhance the historic heritage, authentic culture, traditions and distinctiveness of host communities
Physical Integrity
To maintain and enhance the quality of landscapes, both urban and rural, and avoid the physical and visual degradation of the environment
Biological Diversity
To support the conservation of natural areas, habitats and wildlife, and minimize damage to them
Resource Efficiency
To minimize the use of scarce and non-renewable resources in the development and operation of tourism facilities and services
Environmental Purity
To minimize the pollution of air, water and land and the generation of waste by tourism enterprises and visitors
5 Pillars of Sustainable Tourism
Tourism Policy and Governance
Economic performance, investment and competitiveness
Employment, decent work and human capital
Poverty reduction and social inclusion
Sustainability of the natural and cultural environment
TourismPolicyandGovernance
Recognition of tourism in sustainable development policies and the presence and implementation of a clear tourism strategy that embraces sustainable principles
Economicperformance, investmentandcompetitiveness
The business and investment environment and the position of trade liberalization in the tourism sector, including the consequences for the local economy
Employment, decentworkandhumancapital
The role of tourism as a generator of employment, planning of human resources to meet the needs of the sector, and the quality of jobs provided, including conditions of employment. Skills assessment and provision of relevant training and capacity building
Povertyreductionandsocialinclusion
The contribution of tourism to poverty reduction, including a strategic approach to pro-poor tourism at a destination level, and specific initiatives to gain more benefit for the poor
Sustainabilityofthenaturalandculturalenvironment
The relationship between tourism and natural and cultural heritage, including policies and actions to conserve the asset base, to manage tourism in sensitive areas and secure benefits from it