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the multi store model of memory
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Short term memory
limited capacity
duration:
18-30 seconds
unless info is rehearsed
capacity: between
5-9 items
before forgetting occurs
coding:
acoustic
long term memory
permanent memory store
duration: potentially up to a
lifetime
capacity: potentially
unlimited
coding:
semantic
strengths of the multi store model
shows how different the
long term memory
and
short term memory
limitations of the short term memory
evidence suggest theres more than one type of short term memory
research supporting memory store model are artificial and lack external
validity
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