the multi store model of memory

    Cards (4)

    • Short term memory
      limited capacity
      duration: 18-30 seconds unless info is rehearsed
      capacity: between 5-9 items before forgetting occurs
      coding: acoustic
    • long term memory
      permanent memory store
      duration: potentially up to a lifetime
      capacity: potentially unlimited
      coding: semantic
    • strengths of the multi store model
      shows how different the long term memory and short term memory
    • limitations of the short term memory
      evidence suggest theres more than one type of short term memory
      research supporting memory store model are artificial and lack external validity
    See similar decks