Memory

• Capacity of sensory register

  Large capacity
• Capacity of STM

  7 plus minus 2
• Capacity of LTM

  Unlimited
• Coding of sensory register

  • iconic - visual
  • echoic- sound
• Coring in STM

  Acoustic
• Coding in LTM

  Semantic
• Duration of STM

  Limited (18-30)
• Duration of LTM

  Unlimited
• Duration of sensory register

  Limited