4.2

• What is the focus of section 4.2 in the study material?

  The influence of the media
• What are the key aspects of the media's role in politics?

  • Role and impact during elections
  • Importance of opinion polls
  • Media bias and persuasion
• What has happened to the leadership of printed press in recent years?

  It has significantly declined
• How do newspapers influence the news agenda?

  By setting the agenda for the day's news
• What mediums do young people primarily use for political news?

  Tiktok and Twitter
• What concern arises from the rise of social media in political news consumption?

  Increase in 'fake news' stories
• What is expected of terrestrial broadcasters in political broadcasting?

  To maintain impartiality and balance
• Which national newspapers generally support the Conservatives?

  Most national newspapers except The Guardian
• How might newspaper affect political views?

  It may shape views almost unknowingly
• What do newspapers often do during election campaigns?

  Openly endorse particular political parties
• What was a notable feature of the 2015 election coverage?

  Negative portrayal of Ed Miliband
• How was Ed Miliband's father portrayed in the press?

  As an 'enemy of Britain'
• What is debated regarding the media's influence on readers?

  Whether readers choose papers for support
• What does the media contribute to the perception of UK politics?

  Increased cynicism surrounding politics
• What does the tabloid press focus on regarding politics?

  Political scandals and incompetence
• How has media training affected politicians' public appearances?

  They appear less like 'real people'
• What does 'spin' refer to in media presentation?

  Biased or distorted presentation of information
• What are opinion polls used for?

  To gauge public opinion
• What has happened to the reputation of opinion polls in recent years?

  It has taken a hit for accuracy
• What was the public belief based on polls before the 2015 election?

  Likelihood of a Hung Parliament
• What was the actual result of the 2015 election?

  An overall majority for the Conservative Party
• What do opinion polls indicate about political parties?

  Popularity of a party, its leader, and policies
• How can opinion polls influence political decisions?

  They may lead to policy or leadership changes
• What are the laws governing political broadcasting on TV and radio?

  • Fair and appropriate coverage of parties
  • End of discussion when polls open
  • Results published after polls close
  • Inclusion of all candidates in discussions
• What is the obligation of newspapers regarding political broadcasting?

  They have no such obligation
• Which newspapers support the Conservatives?

  Most national newspapers except The Guardian
• Which newspapers have the largest readership?

  Those that support the Conservatives