variations of Asch

• size of group

  conformity increased with group size

  3 confederates, conformity = 31.8%

  more than 3 didn't make a difference

  suggests people are sensitive to the views of others
• unanimity

  a confederate who disagreed with the other confederates.

  participant conformed less often

  appeared to free the participant to behave more independently
• difficulty of task

  conformity increased as they can't work out the right answer

  follow group as they assume they're right (ISI)
• giving answers in private

  conformity decreases as there is nobody to judge them