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Innovation - Unit 9
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Archie Stronach
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Cards (99)
What is internal growth in a business context?
Expanding
capacity
using own resources
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What is external growth in a business context?
Expanding by
merging
or taking over
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What are the benefits of internal growth?
Less risk involved
Financed through
internal funds
Builds on
business strengths
Allows
sensible growth rate
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What are the disadvantages of internal growth?
Depends on
market growth
Faces intense competition
Slow growth may frustrate shareholders
Hard management if
franchises
are used
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What is a merger?
Mutual decision to combine two
companies
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What is a takeover?
One
business
purchases another
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What is a hostile takeover?
Targeted company advises
shareholders
to reject
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What are joint ventures and alliances?
Agreements between 2+ companies
Combine strengths for mutual benefit
Can be
strategic
alliances or joint ventures
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What are the advantages of joint ventures and alliances?
Local knowledge from venture partner
Shared
capital injections
Reduced
red tape
in some countries
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What are the disadvantages of joint ventures and alliances?
Potential
culture clashes
Shared profits
Difficulty in choosing local partners
Loss of control
over operations
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What is franchising?
Franchiser
gives rights to
franchisee
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What are the advantages of franchising?
Franchisee
has local knowledge
Franchisee contributes to
capital costs
Easier to manage and
expand
quickly
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What are the disadvantages of franchising?
Loss of
centralized control
Careful selection of
franchisees
needed
Brand name in hands of franchisees
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What are the types of integration?
Vertical integration
Horizontal integration
Conglomerate integration
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What is vertical integration?
Firms in the same
industry
at different production
stages
Can be
backward
or
forward
Improves planning and communication
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What is horizontal integration?
Firms at the same
production stage
in the same market
Achieves
economies of scale
Reduces competition and increases
market share
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What is conglomerate integration?
Firms in
unrelated markets
come together
Spreads risk
and shares good practices
Offers
growth opportunities
in different markets
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What are the motives for external growth?
Acquire knowledge and
expertise
Cost of
acquisition
vs.
internal growth
Faster growth method
Gain
brand
and
intellectual property
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What is diseconomies of scale?
Increased
average costs
due to growth
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How can poor communication impact a business?
Leads to lost
productivity
and increased
costs
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How can a business overcome poor communication?
By using
paternalistic
decision-making
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How does coordination affect employee motivation?
Less motivation leads to
decreased
coordination
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What is the impact of increased staff training on coordination?
Improves
coordination
among
employees
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Why do larger firms require more management?
To
effectively
control and run the business
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How does motivation affect labor turnover?
Low motivation
increases
labor turnover
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What is economies of scope?
Lower
unit costs
from producing a
wider
range
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What is synergy in business integration?
Combined output greater than
individual
outputs
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What is overtrading?
Growing too quickly without
sufficient
funds
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What are symptoms of overtrading?
High
revenue growth
, low
profit margins
Persistent
bank overdraft
use
Increased
payable
and
receivable
days
Low
inventory turnover ratio
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How can a business manage the risk of overtrading?
Reduce
inventory levels
Scale back
revenue growth pace
Lease rather than buy equipment
Improve
payment terms
with suppliers
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What is retrenchment?
Strategy to reduce
overall
size of operations
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What are methods of retrenchment?
Reductions in
output
and capacity
Redundancies
Product or market withdrawal
Outsourcing
and demergers
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What drives retrenchment?
Uncompetitive
cost structure
Inadequate
returns on investment
Poor competitive position
Financial problems
and market decline
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How did Blockbuster fail to innovate?
Focused on
brick-and-mortar
stores only
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What was Nokia's retrenchment strategy focused on?
Refocusing on core strengths in
telecom
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What are the arguments for retrenchment strategy?
Focus on
core strengths
Cost reduction through
downsizing
Resource reallocation
to promising areas
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What are the arguments against retrenchment strategy?
Loss of
innovation capacity
Weakened
competitive position
Reduced
economies of scale
Massive
job cuts
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What is the PESTLE analysis in retrenchment?
Political:
Government spending cuts
Economic:
Declining sales and profits
Social: Poor working environment impacts
productivity
Technological: Rapid changes lead to
layoffs
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How does financial problems drive retrenchment?
Companies cut costs to improve
bottom line
Streamlining
operations
for
efficiency
Mitigating risks during
downturns
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What is an uncompetitive cost structure?
Higher costs than competitors
Difficult to maintain profitability
Impacts competitiveness in the market
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