Cognitive Approach

• What are the key assumptions?

  • The brain is like a computer
  • All behaviour is the result of information processing
• What types of memory stores are there?

  • Sensory memory
  • Short term memory
  • Long term memory
• What are meaningful cues?

  Signals or prompts that help with memory retrieval.
• What are cues without meaning?

  Cues that aren’t related to the memory but cue you to recall it
• What is associative priming?

  We produce a stimulus more easily if we have encountered a stimulus that is often paired with it.
• What is cognitive priming?

  We process a stimulus more easily when we have seen or heard a stimulus already.
• What is repetition priming?

  We process a stimulus more easily when we have experienced the stimulus previously.
• What is semantic priming?

  We process a stimulus more quickly because we have already encountered a stimulus with a similar meaning.
• What is a cognitive bias?

  Pre-judging a situation
• What is conformation bias?

  We recall more easily information that supports our existing beliefs