Market: Place where buyers and sellers trade
Competitors: Firms offering similar products
Competition: All firms offering similar products
Strength: Things a business does well
Weakness: Things a business does poorly
Decision making: Selecting a course of action
Direct competitor: Same type of good/service
Indirect competitor: Different but substitutable products
Price: Amount paid for goods/services
Cost: Amount spent by firm
Profit: Revenue left after costs
Customer needs: Requirements for goods/services
Trial purchase: Buying to try an item
Repeat purchases: Continuing to buy a product