Industry

Cards (20)

  • current chairman- jonathan harmsworth, part of the rothermere family who established the newspaper
  • been going since 1896
  • jonathan harmsworth- the 4th viscount rothermere
  • A viscount is a British title which means the family company is associated with the upper classes and wealth
  • DMGT operate operate across over 40 countries across the world
  • they have horizontally integrated by buying out many other newspapers over the years
  • the mail online website attracts a massive 218m unique users each month
  • the daily mail also offers syndication of its own stories, photos and other content, offering content for sale like this, allows for more revenue to be earned.
  • the mail online- free to access
  • famously the daily mail published some suspiciously pro-nazi content in the 30s and 40s
  • the daily mail have been involved in a number of controversial stories, including many that have breached regulations and angered audiences
  • they wrote a homophobic and insensitive article about the death of stephen gately, suggested that his sexuality was partially responsible for his sudden death
  • in 2013 they wrote an anti-semetic article about Ed Milliband's Jewish father who fled to England as a refugee from the Nazis, was plotting against Britain.
  • deliberate breaches of regulations are often done to attract readers, knowing that the risk of sanctions is worth the possibility of increased profit
  • there is a scottish version of TDM which is tailored for a Scottish audience
  • they also have an irish version of the paper and an indian one too
  • there used to be a general 'continental' version featuring European and American news
  • DMGT have a synergetic partnership with The People's Daily, a Chinese newspaper for the Chinese Communist party
  • the partnership does bring into question whether The Daily Mail would therefore report objectively on the Chinese Communist Party or not
  • sensationalised headlines with lots of enigma codes are used as clickbait to hook in readers