Hypodermic syringe model, passive

• Hypodermic syringe model theory, passive

  Argues media directly influences audience > powerless to reject message

  • media injects messages into mind of the audience like how drugs are injected into the body
• Hypodermic sygrine model theory, example

  1938, Wells recorded a radio production of H.G Well's story "The war of the Worlds" where Martians invaded earth

  • included fictional news bulletins reporting the invasion, some radio listeners believed the fake news
  • used as evidence of dangerous and direct power of the media > created concern in society
• Hypodermic syringe model, criticisms

  Some sociologists think theory is too simplistic to explain how adults view media content

  • it treats people too passive and easily led
  • not all audiences react in the same way to a piece of media