How does social learning theory (SLT) explain the influence of the media on addiction?
• SLT suggests that individuals learn addictive behaviours by observing role models (e.g. celebrities, movie characters) who receive vicarious reinforcement, such as being portrayed as popular or glamorous
What are the two main areas to consider when studying the media‘s influence on addiction?
how addictivebehaviours are portrayed in the media (e.g. films, TV, advertisements)
Whether exposure to these portrayals affects real-life behaviour
