The smokefree movies project

• What is the goal of the smokefree movies project?

  • to reduce smoking in films and prevent young people from being influenced by tobacco portrayals
• What strategies has the smokefree movies project proposed?

  • giving films with smoking an R rating (15+ in the UK)

  • running anti-smoking ads before films with smoking

  • preventing film producers from accepting tobacco company payments for product placement
• What success has the smokefree movies project achieved?

  • Disney banned smoking from all youth films in 2015, except for historical accuracy (e.g. biopics of known smokers)

  • Marvel and Pixar adopted the same policy