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Sociology
Research Methods
Questionnaires - Surveys, methods of questionnaires
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Created by
Arta Qarri
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Cards (7)
Surveys
Include both
qualitative
and
quantitive
data
.
A collection of data from a
large
number of people.
Different
types of surveys
Questionnaires
Interviews
Longitudinal studies
Response for surveys
Low
- except from the
National Census
where everybody has to take place
What are the reasons for
non-response
?
No time
No interest
Suspicious of
research
Unable to contact
Maintaining privacy
Postal/online self completion questionnaires
Respondents
are given questions to answer/given to them through the post with an envelope addressed to them to fill out the questionnaire
How can we ensure a good
response rate
?
Simple and clear
May keep on sending them through to encourage people to return them (
Postal
)
Adv
Cheap
Obtained quickly
Questions are personal so are likely to get a better response
No problem of an interviewer bias (Researcher is not present)
Dis
Lots of non-response rates - lack generalisability, representativeness, low in validity
Not sure whether the right person completed the questionnaire