3.7 Strategic positioning

Cards (13)

  • Capital employed
    total equity + non-current liabilities
  • profitability (ROCE)?
    return on capital employed (ROCE) = net operating profit / capital employed x100
  • net operating profit?
    revenue - cost of goods sold
  • liquidity (current ratio)?
    current ratio = current assets / current liabilities
  • gearing?
    gearing ratio = non-current liabilities / capital employed x100
  • payable days?
    payable days = payables / cost of sales x365
  • receivable days?
    receivable days = receivables / revenue x365
  • Inventory turnover?
    inventory turnover = cost of goods sold / average inventories
  • Kaplan and Norton’s balanced scorecard model aims to balance measures of performance for success in the long-term, it is complex and some areas are hard to quantify, however can predict weaknesses early
  • Elkington’s Triple Bottom Line, emphasises how people, planet and profit all advance the idea of sustainability in business practice
  • Caroll’s corperate social responsibility pyramid, shows four main areas that a business owes to their stakeholders
  • Porters 5 forces, enables a business to understand its strengths. Porter further proposed 3 different strategies, cost leadership, differentiation, or a focus strategy
  • gross profit
    Revenue - cost of sales