Minority influence - moscovici

• Factors that increase the effectiveness of minority influence

  Consistency, commitment, flexibility
• Consistency


  When all people in the group agree with each other
• Synchronic consistency

  When all people in the group have the same views
• Diachronic consistency


  When all people in the group share the same views over a long period of time
• Commitment

  Going to extreme measures to show you are committed to your cause
• Flexibility


  Being prepared to acknowledge other ideas and accept small changes
• Aim


  To examine the effect of a consistent minority on the majority
• Participants


  4 naive ppts and 2 confederates
• Procedure


  Groups of naive ppts and confederates were asked to estimate the colour of 36 slides

  
  

  All slides were blue but filters were added

  
  

  The 2 confederates said the slides were green on all trials in the hearing of the naive ppts

  
  

  In another condition, the minority varied the consistency of their answers
• Results


  On 8% of the trials, the naive ppts agreed that the slides were green

  
  

  32% said the slide were green at least once in the consistent condition

  
  

  In the inconsistent condition, only 1.25% gave green responses
• Conclusion

  A minority can change the views of a majority even when absent as long as they are consistent
• Who's experiment was Moscovici's a re-run of?

  Asch's lines study