Levels of parasocial relationships

• The CAS (celebrity attitude scale) assesses celebrity attraction
• The Celebrity Attitude Scale (CAS) was used by Malthby et al. to identify three levels of parasocial relationships
• Three levels:

  1. Entertainment-social
  2. Intense-personal
  3. Borderline pathological
• First level- entertainment-social level:

  This is the least intense level where celebrities are viewed as sources of entertainment and fuel for social interaction
• Second level- intense-personal level:

  An intermediate level where someone becomes more personally involved with a celebrity and this may include obsessive thoughts
• Third level- borderline pathological:

  The strongest level of celebrity worship where fantasies are uncontrollable and behaviour is more extreme