Advocacy and Campaign

• Campaign - revolves around a single idea
• Advocacy - promotes cause or a principle (general)
• Dimentions of Campaign:

  A - Awareness Raising: make the problem known to the public
• Dimentions of Campaign:

  B. Research - provides the necessary knowledge to take action
• Dimentions of Campaign:

  C. Social Mobilization: use by grassroots-based social movements, a tool for the elite and the state itself

  ex. EDSA revolution, Human rights rally
• Dimentions of Campaign:

  D. Training: process focused on a clear specific target

  ex. training police for proper actions on crime, trainings for nurses for new practices in caring for patients
• Dimentions of Campaign:

  E. Lobbying: an act to influence decisions made by officials in the government

  ex. Politics of coalition building for democratic reform: A Philippine experience