Conformities influence on cognition

• Surface Culture


  this is the explicit and visible elements such as clothes and music
• deep culture


  this is the invisible and implicit (beliefs, attitudes and values)
• cultural norms


  these are the rules which indicate the expected behaviour in a group
• culture


  the set of ideas, beliefs, attitudes and traditions that we share with large groups of people and gives us a sense of identity
• memory


  the storage, encoding and retrieval of information
• emotion


  Intense mental state that arises subjectively rather than through conscious effort and is often accompanied by physiological changes
• what are characteristics of flashbulb memory

  encoded into brain like a photo; extremely detailed; highly accurate; resistant to normal forgetting
• who are the main people involved in defining the flashbulb memory idea

  Brown and Kulik (1977)
• According to Brown and Kulik what are the 6 important features about FM that people remember in detail:

  place, ongoing activity, informant, own affect, other affect, aftermath
• place


  where they were
• ongoing activity


  what they were doing at the time
• informant


  how they learned about the incident
• own affect


  how they felt
• other affect

  how other people felt
• aftermath


  importance of the event
• what causes the flashbulb effect to happen

  Suggest there is a neural mechanism which triggers emotional arousal because the event is unexpected or extremely important