The social circumstance and personal reasons that originally led to someone to join a cult may change or disappear over a period of time making membership to the cult redundant.
Second generation members may not have felt the initial reason for joining the sect so are more likely to leave.
Baker suggests that as younger people get older their reasons for joining the sect wane and they wish for a more normal life.
This then leads to either the sect disbanding or changing to become more of a denomination.