A03

• How many animals were successfully experimentally conditioned - 6000
• What type of animals were experiments performed on - captive, farm and performing animals
• Where can it shape human behaviours - In schools, by parents and in life
• Learning through OC is widespread and important
• Why is behaviourism a powerful theory - It was scientific and has been replicated
• What were the 2 main problems of OC?

  Lacked ecological and population validity
• Why is it difficult to apply OC to humans?


  All the experiments were carried out on animals
• Why cant the findings be neatly applied to animals in their natural environment?

  • Frequency of reinforcement
  • Continuity of reinforcement
  • Consistency of reinforcement