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Social Influence
Minority Influence
Nemeth
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Cards (3)
Nemeth conducted an experiment to investigate the effect of
flexibility
on
minority
influence
There were three conditions
condition 1 - confederates were consistent with saying that the slides were blue
condition 2 - confederates were
inconsistent
, randomly saying that the slides were either blue or green
condition 3 - for the darker slides, they said it was
green-blue
, for the lighter slides, they said it was
blue
condition three had the most impact due to being
consistent
but
flexible
the group that were
flexible
had more
influence
on the participants behaviour than the group that were rigid
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