Strategies

• Who were the target audiences

  Educated media literate (loach fans)

  C2DE labour supporters

  Left wing/socially aware
• Where was the premier

  Newcastle
• What was the London premier called

  The people's premier
• Who attended the peoples premier

  Jeremy corbyn
• What did they tell people who attending to do

  Protest

  Use placards
• What other screenings did they do

  Community screenings
• What was the name of the marketing technique used

  Guerilla marketing
• What does guerilla marketing mean

  Using unusual strategies to disrupt the audience
• What were some of the ways they used guerilla marketing

  Quotes and political slogans were projected across London
• What type of graffiti did they use

  Reverse graffiti which was pressure washing over stencils
• What does graffiti connote

  Protest
• What awards did the film win

  BAFTA best film

  Cannes palme d'Or