What is Market Size?

Cards (3)

  • What is Market Size?:
    • Market size is the total sales value or sales volume in a given market
  • Market Size:
    • The market size indicates the potential sales for a firm. A large market size provides a greater opportunity for an individual business to achieve sales volume or value
  • Market Size:
    • For a monopoly, an increase in market size does guarantee a increase in sales for the monopolist.