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Setting Marketing Objectives
Market Share
What is Market Share?
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What is Market Share?:
Market share is the proportion of total
market
sales
that a firm has.
Market Share:
A higher market share usually means greater
sales
, lesser effort to
sell
more
and a strong barrier to entry for other competitors.
Market Share:
A higher market share also means that if the market expands, the market
leader
gains
more
than the others.