What is Market Share?

Cards (3)

  • What is Market Share?:
    • Market share is the proportion of total market sales that a firm has.
  • Market Share:
    • A higher market share usually means greater sales, lesser effort to sell more and a strong barrier to entry for other competitors.
  • Market Share:
    • A higher market share also means that if the market expands, the market leader gains more than the others.