Clark and Hatfield - sent male and female psychology student volunteers to approach opposite sex students individually on a university campus with this question: 'I have noticed you around campus. I find you to be very attractive. Would you go to bed with me tonight?'
Not a single female student agreed to the request, whereas 75% of males did, immediately
This is fully in line with the ‘anisogamy’ and ‘parental investment’
This supports the view that females and males have evolved a different strategy to ensure reproductive success
Evolutionary Exp. AO3 - inter-sexual support counterpoint
The argument from sexual selection that one strategy is adaptive for all males and another is adaptive for all females is simplistic
Sexual strategies theory (Buss and Schmitt) argues that both males and females adopt similar mating strategies when seeking long-term relationships
Both sexes are very choosy and look for partners who are loving, loyal and kind, for example
This is a more complex and nuanced view of how evolutionary pressures influence partner preferences which takes account of the context of reproductive behaviour.
Evolutionary Exp. AO3 - Cultural and social influences
Overlook the influences of social and cultural factors on partner pref
Changing social norms of behaviour develop much faster than evolutionary timescales imply and have instead come about due to cultural factors
Bereczkei et al - argue that this social change has consequences for women's mate preferences, which may no longer be resource-oriented
Partner pref today are likely to be the outcome of a combination of evolutionary and cultural influences.