high uniformity in facial configurations (symmetry) of attractive faces
cultural differences - no physical characteristic was considered attractive in all cultures
facial attractiveness:
attractive individuals are judged more positively across a whole range of factors
more likely to have dates
babies gaze longer at attractive female faces
rated as more adjusted
perceived to be happier more successful
determinants of women physical attractiveness
men find 2 types of women attractive
childlike features: large eyes, small chin
mature features: big smile, prominent cheekbones
both men and women prefer women with feminine facial features
determinants of men facial attractiveness
large eyes set wide apart
small nose
prominent cheek bones
large chin
angular jaw
more women preferred feminine-featured male faces, like leonardo dicaprio, then more masculine male faces, like arnold schwarzenegger
determinants of men facial attractiveness:
women associate different personality traits with different face shape
masculine-faced men: perceived by women as: cold, dominant
feminine-faced men: perceived by women as: warm, kind
are beards attractive?
during the hairy 70s, undergrads raed bearded men as attractive
in 1991, undergrads rated clean shaven men as younger, more attractive, and more sociable than the bearded
in 2018 australian women rated men with full as more sexually attractive than clean shaven men; possibly indication of masculinity and high testosterone levels
attractiveness: cultural factors:
cultural factors play a major role in perceptions of attractiveness and humans mate selection
also different times and eras
evolutionary approach to attractiveness and mating
humans spend time and energy on mating and child-rearing
men and women have evolved conditional mating strategies guided by cues and signals
evolutionary approach to attractiveness and mating
women prefer men with features that signal genetic benefits to offspring
for some men, short term mating might be successful. others might look for a single mate
it is these circumstances and cues that underpin the variations in short- and long-term mating strategies between the sexes
cognitive-evolutionary approach to physical attractiveness::
evolutionary processes: favour women with a WHR of 0.7
cognitive processes are affected by cultural and ecological factors:
foraging societies: thin women - ill and weak
western societies : heavy women = ill
cognitive-evolutionary approach to facial attractiveness
evolutionary processes: favour attributes close to the population average
cognitive processes: favour typical/ average faces
facial symmetry and perceived health - rhodes et al
aim : to determine whether facial symmetry signals good health
rationale: genetic and ecological stresses during development
rhodes et al - facial symmetry and perceived health
perfect symmetric faces were rated as healthy
perceived health negatively correlated with distinctiveness
so, perfect symmetric faces signal good health, and distinctive faces (low averageness) signal unhealthy)
findings support the cognitive evolutionary assumption that symmetrical and average faces are attractive because they perceived as healthy
cognitive-evolutionary approach to attraction _ average looking faces are attractive because they signify healthy individuals
attraction factors:
proximity
familiarity
reciprocal liking
similarity
physical attractiveness
proximity
working, living nearby to others facilitates attraction through greater exposure
chatting with neighbours is an important form of social interaction and increases mutual liking, promotes willingness for cooperation
proximity increases interpersonal liking
3 experimental studies on proximity and men's judgements of women
results: men liked women who were near by
so physical distance between people shapes their relationship experience
findings support the general idea that proximity increases liking
the studies were conducted in korea. cultural differences?
familiarity: mere exposure effect and attraction
the more exposure we have to someone; the more at easy we feel with them. this increases liking/attraction
more frequent exposure to faces of strangers increased liking them
reciprocity liking
reciprocity principle: a major determinant in attraction
tendency to like people who like us, and dislike those who dislike us
similarity: law of attraction - newcomb
attitude similarity
students completed attitude questionnaires before arrived at uni
measured changes in attitudes between students and attitudes between students and and attitude change over one semester
findings: proximity and having similar attitude were important factors in determining ratings of attraction; complementarity
similarity - law of attraction
linear relationship between attraction towards a person and proportion of similar attitudes shared with that person
similarity: determinants of attraction - sprecher
conducted 3 studies:
male and female students randomly assigned to either same-sex or opposite sex friendship, or a romantic relationship
asked them to think of someone with whom they had a close friendship/relationship
asked them to select a person they were in the development stage of a close romantic relationship
summary
cognitive-evolutionary approach to attraction
average looking faces are attractive because they are perceived as healthy individuals