levi strauss

• What is the main focus of Levi-Strauss's binary opposite theory?

  Binary opposites in media representation
• What does the term "binary" refer to in Levi-Strauss's theory?

  It refers to two contrasting elements
• How does Levi-Strauss suggest binary opposites are used in media products?

  To create conflict and drama
• In the Tide advert, what is Tide represented in opposition to?

  Other washing products
• Why does Tide use binary opposition in its advertising?

  To show Tide is superior to others
• What does the female protagonist's position in "Kiss of the Vampire" signify?

  Strength and dominance over the male victim
• How does the representation of characters in "Kiss of the Vampire" create tension?

  By contrasting their strengths and weaknesses
• What is the effect of the contrasting images in the WaterAid campaign?

  To highlight differences in living conditions
• What color palette is used to represent Africa in the WaterAid campaign?

  Warm yellow tones
• How do the articles about Hillary Clinton and Donald Trump represent binary opposites?

  Through contrasting positive and negative portrayals
• What should students look for in their set texts regarding binary oppositions?

  Differences between represented elements
• Why is it important to identify binary oppositions in media products?

  To understand their meaning and audience effect
• What are the key components of Levi-Strauss's binary opposite theory?

  • Binary means two contrasting elements
  • Opposites represent differences in media
  • Creates conflict and drama
  • Communicates meaning to the audience
• How do binary oppositions enhance media narratives?

  • Create tension and excitement
  • Highlight character differences
  • Engage audience interest
• What should students analyze in their media products regarding binary oppositions?

  • Identify contrasting elements
  • Determine their purpose and effect
  • Explore audience interpretation