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  • Visual information and media are materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images.
  • Types of visual media include textbooks, newspapers, magazines, advertisements, research works, etc.
  • Formal text based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation.
  • Informal text based materials come from personal opinions or views on different issues, processes, etc.
  • Typeface refers to a type design and includes all variations of that design.
  • Apply the correct text design principle, use the correct typeface/fonts, and use visual design elements such as line, shape, value, texture, color, form, and space.
  • Tracking, or the space between words, is a crucial aspect of text design.
  • Proper capitalization and the typeface are important in visual design.
  • Visual design principles include consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, perspective, and additional types of shots and camera angles and points of view.
  • Use different fonts and be aware of letter spacing, known as kerning, for visual design.
  • Emphasis, Appropriateness, Proximity, Alignment, Organization, Repetition and Contrast are text design principles.
  • Tracking versus Kerning is a text design principle.