Jenkins: Fandom

• What is the primary focus of media studies?

  Convergence of producers and audiences
• How do major media companies operate globally?

  They use a wider range of commercial activities
• What is the significance of media power in audience engagement?

  It empowers audiences through digital communication
• What are the key aspects of participatory culture in media studies?

  • Users create DIY media
  • Textual poaching is common
  • Audiences engage in storytelling
  • Fans use texts creatively
• What does 'textual poaching' refer to in media studies?

  Using media texts creatively by fans
• What is the role of digital technology in media convergence?

  It facilitates the merging of media producers and audiences
• How do fans utilize media texts in participatory culture?

  They create and share their own interpretations
• What distinguishes participatory culture from commercial activities in media?

  • Participatory culture encourages sharing ideas
  • Commercial activities focus on profit
  • Individuals collaborate in participatory culture
  • Commercial activities limit audience engagement
• What is the impact of digital technology on media producers?

  It allows them to promote and market media
• How does participatory culture affect social change?

  It enables wider social change through collaboration
• In what way do individuals share ideas in participatory culture?

  By connecting with like-minded people
• How does participatory culture differ from traditional media consumption?

  It allows for active engagement and idea sharing
• What is a key characteristic of participatory culture?

  Active involvement of audiences in media
• Why is digital technology crucial for media studies?

  It transforms how audiences interact with media
• How do fans contribute to media narratives in participatory culture?

  By creating their own stories and interpretations
• What are the implications of digital technology on social change?

  • Facilitates communication and collaboration
  • Empowers individuals to share ideas
  • Encourages collective action for change
  • Enhances visibility of social issues
• What is Web 2.0

  The wide range of commercial activities that major media companies use across the web
• What is Jenkin’s perspective on the internet

  He is a cyber optimist