Owners and shareholders consider whether to continue investing in the business or sell the business, depending on the risks and returns related to the business.
Managers consider ways to improve the performance of the business.
Employees decide whether to continue working at the business.
Lenders decide whether to grant loans to the business, depending on the business’ ability to repay the loan principal and pay interest.
Suppliers decide whether to sell to the business on credit, depending on its ability to pay.
Customers decide whether to buy from the business, depending on the business’ ability to provide the goods and/or services that they need and good after-sales service.
Government decides whether the business complies with the tax regulations and decides the amount of tax to collect from the business.
Competitors decide whether they are comparable to the business and how to improve their own performance.