For interviews, probably the best way of ensuring reliability is to use the same interviewer each time. If this is not possible or practical, all interviewers must be properly trained so, for example, one particular interviewer is not asking questions that are too leading or ambiguous. This is more easily avoided in structured interviewers where the interviewers’s behaviour is more controlled by the fixed questions. Interviews that are unstructured and more ‘free-flowing’ are less likely to be reliable.