RDR2

• henry jenkins (1992) used the phrase 'textual poaching' to describe the process of reworking the 'semiotic raw materials' of media products to create something new,
• RDR2 footage- clay shriky mass amateurisation- refers to our ability to use technology in order to compete with big media conglomerates/companies
• Du Bois, in the souls of black folk, introduced the concept of double consciousness, du bois defines double consciousness as the struggle African Americans face remain true to black culture while at the same time conforming to the dominant white society.