Module 2

• Rhetorical device is a technique that a speaker use to convey to the listener a meaning with the goal of persuading them.
• Literary device is a technique a writer uses to produce a special effect in his writing and to help readers understand his writing on a deeper level.
• Analogy is a comparison between two things, typically for the purpose of explanation or clarification.
• Parallelism is used to persuade, motivate, and/or evoke emotional responses in an audience and is often used in speeches.
• Repetition is the repeating of a word or phrase.
• Tone and mood both deal with the emotions centered on a piece of writing.
• Tone is the author’s attitude towards a subject.
• Mood is the atmosphere of a piece of writing.
• An author is broadly defined as “the person who originated or gave existence to anything”.
• Persuade - The author’s primary purpose is to compel readers to take action, convince them of an idea, or to reaffirm their existing beliefs.
• Inform - To enlighten the reader about a particular topic.
• Examples of Persuading:

  • Advertisements
  • Campaign Speeches
  • Persuasive Letters or Notes
• Examples of Informing:

  • Expository Essays or Articles
  • Instructions or Directions
  • Encyclopedias or other reference texts
• Entertain - To amuse readers.