Where the topic studied and/or group studied can have implications for society/ certain groups in society; potentially leading to a change in, or justification for, the way these groups are treated/perceived
Ethical implications in research
how the media be use reserach or contort it
Potential use of findings- allocation of resources, changes in legislation
Potential bias against people of certain cultures/ socioeconomic background
Potential Infleunce on moral attitudes towards individual/social and ethnic groups