TEXT is a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.
TEXT can be any 'human-readable sequence of characters' that can form intelligible words.
EMPHASIS in text design is the importance or value given to a part of the text-based content.
APPROPRIATENESS in text design is how fitting or suitable the text is used for a specific audience, purpose or event.
PROXIMITY in text design is how the text elements are positioned from each other.
ORGANIZATION in text design is a conscious effort to organize the different text elements in a page.
REPETITION in text design is the consistency of elements and unity of the entire design.
CONTRAST in text design is the creation of visual interest through two elements being different from each other.
SPACE between words is called TRACKING.
Letter spacing is called KERNING.
TYPEFACE is what you see, it is the design.
FONT is the one that you use, with font variations.
SERIF fonts are known for their readability and are widely used in text composition.
SANS-SERIF fonts have blunt endings to the strokes and are used for Logos, Signage, Packaging Symbols, Websites, Mobile phone interfaces.
SLAB-SERIF fonts carry a solid or heavy look to text and are used for large advertising sign on billboards.
SCRIPT fonts recreate the visual styling of calligraphy and give a festive and personal look to the reader.
DECORATIVE fonts cater to a wide variety of emotions or themes.
Harmony in visual design brings together a composition with similar units, notice how similar harmony is to unity.
Rhythm in visual design is a movement in which some elements recur regularly, like a dance, it will have a flow of objects that will seem to be like the beat of music.
Data Visualization includes charts and graphs.
BMP (Bitmap Image) is large and uncompressed.
Center of Interest in visual design is an area that first attracts attention in a composition, important objects or elements in a composition, and can be achieved by contrast of values, more colors, and placement.
TIFF (Tag Image FileFormat) is intended to print or high pixel intensity.
Comic Strips/Cartoons are a type of visual media.
Perspective in visual design is created through the arrangement of objects in two-dimensional space to look like they appear in real life, learned meaning of the relationship between different objects seen in space.
Texture in visual design is the way a surface feels or is perceived to feel, feeling smooth or rough.
PNG (Portable Network Graphic) is used for transparencies.
Value in visual design is the degree of light and dark in a design, contrast between black and white.
Directional Movement in visual design is a visual flow through the composition, can be the suggestion of motion in a design as you move from object to object by way of placement and position.
Memes are a type of visual media.
JPEG (Joint Photographic Experts Group) is a common web-friendly image format.
GIF (Graphic Interchange Format) is the worst choice for web graphics and is used for animation effects.
Contrast in visual design offers some change in value creating a visual discord in a composition, showing the difference between shapes and can be used as a background to bring objects out and forward in a design.
Line in visual design describes a shape or outline and can be thick or thin, vertical, horizontal, diagonal, or contour lines.
Shape in visual design is a geometric or organic area that stands out from the space next to.
Color in visual design is used for emphasis or may elicit emotions from viewers.
Balance in visual design is visual equality in shape, form, value, color, etc., and can be symmetrical and evenly or asymmetrical and unevenly balanced.
Dominance in visual design gives interest, counteracting confusion and monotony, and can be applied to one or more of the elements to give emphasis.
Form in visual design can be viewed from many angles and is a shape in three dimensions.
Consistency in visual design refers to the consistency of margins, typeface, typestyle, and colors, especially in slide presentations or documents that are more than one page.