Taylor Swift

• has worked in a range of genres such as country, pop and rock
• the media company Bloomberg has estimated her wealth as just over $1 billion
• most played spotify artist of 2023 and was Time Magazine's Person of the year (2023), the financial magazine Forbes ranked her as the 5th most powerful woman in the world
• example of stars as products- Taylor Swift examples- dyer star theory- kittens and diet coke ad, Capital One travel ad, Apple Music Taylor vs Treadmill, working in synergy to generate profit and success
• Demographics of target audience- age- primary millenials, and Gen Z, but also includes younger Gen X and older Gen Alpha. Her core audience is likely between 18-35 years old,
• target aud- education- mostly high educated but still a mix- a relfection of the issues in society that she constructs in her music videos/albums
• the media company Bloomberg estimates her wealth at over 1bn dollars
• Forbes ranked her as the 5th most powerful woman on earth
• SWIFTIES- Taylor Swift is a millenial artist (born in 1989) whose (often very devoted) fans, known as 'Swifties', range from young teens, Gen X and Z, millenials as well as the baby-boomer generation 'Senior Swifties'
• Taylor swift takes a measured approach to political engagement, selectively speaking out on important issues, she actively supports various social causes and runs voting awareness campaigns.
• Left wing political stance- she has encouraged her followers to engage in American elections particularly targeting young voters. she has become increasingly open about her views, discusses issues such as racial injustice and gender inequality
• manufactured image- Taylor is carefully manufactured rather than being her own authentic self in order to appeal and be marketeable to target audiences
• dyer proposes that stars embody contradictions- they are presented as both relatable and extraordinary, eg a star might appear as glamorous and wealthy, yet down to earth and just like us- this paradox helps audiences to connect well with them on an emotional level
• stars as products- stars function like products or commodities within the media industry, they are created for the aim of profits, be it through albums, movies or endorsements
• Buys back her albums from Shamrock Capital- 30th may 2025- shows with enough money and her team (industry) she now has full control of music, concerts and videos
• 'lets show our pride' call to actions on social media,