(WK 2) Solitude

• An essay about coming to terms with isolation and seclusion from a chaotic and disenchanting world.

  Solitude
• paves the way for our purpose in life

  Solitude
• Considered as the greatest poet of the early 20th century in Spain.

  Miguel de Unamuno
• What are all of Miguel's professions?

  • Writer
  • Poet
  • Professor
  • Activist
  • Father of 10
• What are the major genres Unamuno worked in?

  • Essay
  • Novel
  • Poetry
  • Theatre
• As a modernist, he contributed greatly to dissolving the boundaries between genres.

  Miguel Unamuno
• Any series of actions or events that are meant to achieve a particular result.

  Campaigns
• Any group of actions that are done with an ultimate purpose in mind.

  Campaigns
• Like an advertisement of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste.

  Campaigns
• What are the 4 types of Campaigns?

  1. Advertising
  2. Social Awareness
  3. Political
  4. Fundraising
• a marketing ad or a set of advertisements targeted at particular audience segments.

  Advertising Campaign
• Their main goal is to increase conversions.

  Advertising Campaign
• The success of an ad campaign depends on the choice of a?

  • Channel
  • Strategy
  • Tactics
• Social Awareness Campaigns are also known as?

  Nonprofit awareness campaigns or Public awareness campaigns
• are marketing initiatives that aim to increase public knowledge of an issue or interest in a cause.

  Social Awareness Campaigns
• is an organized effort which seeks to influence the decision making progress within a specific group.

  Political Campaign
• is a strategic effort to raise funds within a defined period of time.

  Fundraising Campaign
• The purpose of a campaign can vary depending on the context in which it is employed. However, generally speaking, the primary purpose of a campaign is to achieve a specific goal or objective by mobilizing resources, efforts, and communication strategies towards that end.