Media barthes

    Cards (10)

    • Roland Barthes' semiotic theory includes hermeneutic codes, pro erotic codes, symbolic codes, semantic codes, and cultural codes, also known as referential codes.
    • Cultural or referential codes in media products are parts that can only be understood if you are part of a particular culture.
    • Priorletic codes in media products suggest that something is going to happen as a result of the narrative.
    • In media products, a proairetic code is a warning that something potentially dangerous is going to happen.
    • Hermeneutic codes in media products are mysterious parts that engage the audience and make them want to continue reading or watching.
    • Hermeneutic codes, also known as enigma codes, are elements of media products that require interpretation.
    • Proerotic codes, also known as action codes, signify that something is going to happen as a result of an action.
    • Symbolic codes represent images that have come to represent something else, such as a cross on a building representing Christianity or a heart symbolizing love.
    • Semantic codes are parts of a media product that we understand have a hidden meaning, such as the use of red and black in a horror movie signifying danger, death, and blood.
    • Cultural codes, also known as referential codes, are elements of media products that signify that something is going to be referred to in the future, such as a character carrying a bag with a logo on it.
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