audience

• main target audience are casual gamers aged 18-40
• audiences may enjoy playing as 'god' and being in control
• Offers idea of escapism to players, who can create utopian dream worlds if they choose
• audiences may create characters or situations they identify with
• players able to take their desires/frustrations out on their sims as there is no consequences, able to vent their feelings in a safe way
• producers responded to audiences requests for aspects such as more skin colours, more hair types, pregnancy etc
• appeal to LGBTQ+ audiences= sims are able to have gay marriage as well as being able to adopt babies