Manipulative model

• Manipulative model

  Marx

  the rich and powerful class who own or control the media use them in their own political and financial interests
• Manipulative model concentration of ownership

  Bagdikian

  fewer and fewer companies are now owning the mass media

  1983 - 50 companies owned the mass media however now it is around 6 companies
• Manipulative model 50 cent army

  Example

  for every post published praising the Chinese government a person would earn 50 cents

  however people know it is propaganda and so they do not pay any attention towards it
• Manipulative model The Sun

  Murdoch - owned the sun which is a typically right wing newspaper

  'the sun wot won it' - gave credit to themselves for the 1992 election win for the conservatives
• Manipulative model criticism of Bagdikian

  Compaine

  argues there is no trend for global concentration of ownership and one of the reasons for this is the development of the internet
• Manipulative model 'phantom prime minister'

  Belfield and Hird

  before the Iraq war, Blair was seen to have called Murdoch 3x in 9 days showing the importance of his opinion and his ownership of media