Hypodermic syringe model

• Hypodermic syringe model

  shannon and weaver

  mass media acts like a syringe which injects the audience and has an immediate effect on them believing whatever has been published
• Hypodermic syringe model porn

  Dworkin and Wolf

  the use of pornography is harmful in encouraging sexual violence and negative attitudes towards females
• Hypodermic syringe model 'the martians are landing'

  media driven panic

  many people switched on late and missed the introduction and so believed the invasion was really happening

  many people left home in fright to try and escape

  the documentary style meant the involvement of 'experts' which further convinced the audience is was real
• Hypodermic syringe model desensitisation

  Newson

  research on effect of violent films- sadistic images in films were too easily available and films encouraged the audience to identify with violent characters rather than the victims

  worried about the reinforcement with teenagers and children as they grow up being subjected to acts of violence and killings - this constant drip of violence can lead to desensitisation
• Hypodermic syringe model bobo doll

  Bandura 1963

  children were shown films of their parents acting aggressively towards the bobo doll and this behaviour was then later imitated by the children when left alone with the doll
• Hypodermic syringe model one dimensional man

  Marcuse (Marxist)

  the hypnotic power of the mass media deprives us of the capacity for critical thought which is essential if we want to change the world
• Hypodermic syringe model porn

  Dworkin

  porn trivialises rape and makes men increasingly callous towards cruelty, violence against people and to abuse of women
• Hypodermic syringe model safety valve

  Fesbach and sanger

  suggest that on screen violence may provide a safety valve for those who have aggressive tendencies
• Hypodermic syringe model criticism

  Buckingham

  found that children could differentiate between fictional violence and real violence suggesting that children are not as passive to shows
• Hypodermic Syringe monosemy

  suggests there is one possible way of interpreting or reading text