audience

• Venturing on to TikTok has helped to target a young teen audience
• celebrity collaborations such as with actress Sadie Sink also helps to target younger fans
• her online image is family friendly and quite 'clean' appealing to parents with younger kids
• due to her lengthy career, she has fans aged 35+ and she often mentions her age to be relatable to them
• different platforms eg Facebook help to target that Millenial audience
• posting about older previous albums helps engage the older audiences
• merchandise promoted specifically for mothers day appeals to women in their 30s and over
• promoting vinyl records targets older fans as well as music lovers
• Taylor Swift target audience- predominantly female focused content
• male audiences may feel marginalised/not as in focus as women featured, male aud far smaller than female
• flag emojis and mentioning specific countries in her posts- targeting fans around the world
• Global celebs also helped to engage people from different countries
• collabs with celebs outside of her comfort zone too widens her fan base to different genres, eg paul mccartney- from the beatles, rock band
• Content online shows her support for the LGBTQ+ fan base
• she may be aware of alienating some audiences with any political messages
• audiences which may feel alienated- particularly more conservative or religious audiences
• Website allows fans to create their own personalised playlist of her songs
• posts of her signing CDs make her seem more personal and relatable/closer to fans- paradoxes of stars,
• Use of direct address in her posts makes audiences feel like she is talking to them personally
• Debatable lack of diversity online may reflect her predominantly white audience
• Taylor Swift's posts online gives audiences an aspirational lifestyle to look up to, CCCC- the aspirer, consumes her media and aspires to be like her, escapism too- uses and gratifications blumer and katz,
• Taylor gives audiences a glamorous lifestyle to look up to - own netflix doc 'miss americana', her appearances on the red carpet, mingling with other celebs
• Taylor may seem relatable in her posts as well as aspirational/glamorous- eg posting pics on instagram in her PJs, pics of her cats, no makeup, her family, home videos of herself as a child
• Her online media is often used to tease audiences about new music/eras