objectives

• why does a business exist

  provide jobs

  make profit

  meet demand

  pay tax
• objective hierarchy

  M - mission

  CS - corporate strategic

  F - functional

  T - team

  I— individual
• smart

  specific

  measurable

  achievable

  relevant

  time bound
• objectives

  profit

  revenue

  growth

  positive cash flow

  increase market share

  return on investment
• Mission statement - overriding goal of a business
• a good mission statement should

  excite & inspire people

  easy to understand

  intended to all stakeholders

  different to competitors