zoella

    Cards (11)

    • what's the target audience?
      white, working class, heterosexual women
    • The audience are invited to participate with zoella with things like her recipes
    • Audiences have opportunities to directly interact with zoella with things such as vidicon
    • She reinvented herself from zoella to Zoe sung, consciously targeting an older audience
    • She's in a relationship with YouTuber Allie Deyes who she now has 2 kids with and a dog
    • Her youtube channel homepage and blog present a clear layout and a clean user experience
    • Levi-Strauss - Structuralism
      There's a binary opposite between zoellas femininity and Alfie Deyes masculinity
    • Typical fashion and lifestyle channel
    • Her revenue is predominantly generated through advertising
    • Zoella herself is an independent and vertically integrated organisation, utilising external distributors as she is motivated through profit and power
    • After her old controversial tweets that she received backlash for she then became an ambassador for mind
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