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zoella
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Created by
Issey Cherry
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Cards (11)
what's the target audience?
white
,
working class
,
heterosexual women
The audience are invited to participate with
zoella
with things like her recipes
Audiences
have opportunities to directly interact with
zoella
with things such as
vidicon
She reinvented herself from
zoella
to
Zoe
sung, consciously targeting an older audience
She's in a relationship with YouTuber
Allie Deyes
who she now has
2
kids with and a dog
Her youtube channel
homepage
and blog present a clear
layout
and a clean
user experience
Levi-Strauss - Structuralism
There's a
binary
opposite
between
zoellas
femininity and
Alfie Deyes
masculinity
Typical
fashion
and
lifestyle
channel
Her
revenue
is
predominantly
generated through advertising
Zoella herself is an
independent
and
vertically integrated
organisation, utilising external distributors as she is motivated through
profit
and power
After her old
controversial
tweets that she received
backlash
for she then became an ambassador for
mind
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