The use of data in marketing decisions and planning

Cards (2)

  • The use of data in marketing decisions and planning:
    • Marketing research provides the information to help make decisions regarding marketing issues such as what to produce, the price to charge and where to distribute
  • The use of data in marketing decisions and planning:
    • Human resources need to know what staffing requirements are likely to be.
    • The finance function needs to be able to estimate future cash inflows and profits.
    • Operations need to know the expected level of sales to ensure this can be produced.