zimbardo's research stanford prison experiment?
-set up a mock prison in basement of psychology department at stanford university.
-21 men who tested as emotionally stable randomly assigned to pay guard or prisoner.
-were encouraged to conform to social roles both through uniforms they wore and instructions about their behaviour.
-prisoners given a loose smock and a cap to wear and were identified by a number.
-guards had their own uniform with wooden club, handcuffs and mirror shades. (causes deindividuation)