Market Research
Cards (6)
- define market researchthe objective collection, compliation and analysis of information about a market
- product orientiation: an approach to marketing that focuses on the characteristics of the product rather than the needs of the consumer
- market orientation: focuses on the needs of consumers and uses this information to design products that meet customer needs
- how can ICT be used to support market research
- company websites
- data bases
- social networking
- primary research: carried out first hand eg surveys/observations
- secondary research: already exists for a different purpose eg market reports